Canon cuts it’s profit forecasts. Points finger in wrong direction.
Bloomberg reports that Canon is having a hard time, and even cut its DSLR “interchangeable lens” forecasts from 9million units to 8million. I won’t get into the numbers, but the roses are starting to smell funny for the market leader.
Canon Blames Cell Phones or Global Markets?
Analysts point to phones to explain the issue “Smartphones are creating a structural problem for camera manufacturers.” Chief Financial Officer Toshizo Tanaka, told reporters in Tokyo yesterday. “It’s a temporal decline and we expect demand to pick up next year as the global economy recovers.”
Would you be surprised to learn that interchangeable lens sales at Sony are up?
When you point your finger, how many point back at you?
Canon has been smugly complacent and comfortable in its role as market leader. They sat on 2009 technology for their APS-C cameras – spitting out countless “samey” re-treat camera. Gave us a modest spec bump for their workhorse “pro” 5D Mark III, has no answer to Nikon’s D800(E), completely soiled the sheets with their support and effort in the mirrorless market.
Also, they let their competitors completely eat their lunch in terms of innovation.
Sony launches a 36MP mirrorless full-frame camera for $1000 less than a 5D Mark III, a 24MP full frame mirrorless for close to $1,500. Sigma is now releasing sharper, faster, better-performing lenses for significantly less than Canon counterparts. Fuji, Sony, Olympus all have far superior mirrorless options that are gaining popularity vs. the DSLR form factor. The “DSLR = PRO” polish has lost its lustre.
Forget cell phone use. Forget global markets. Make. Better. Cameras.